Are You Prepared For The New Anti-Spam Legislation?

February 12th, 2014 by

Are you in compliance with the new anti-spam legislation? New legislation comes into effect on July 1, 2014, that regulates the distribution of commercial electronic messages. In order to continue sending electronic communications to your contact lists, including emails, newsletter, publications, and announcements, you will need to obtain explicit consent from your contacts. There are certain exceptions to these requirements, and Cory Schneider from Devry Smith Frank LLP can help you with all your questions. Regardless of any relevant exceptions, you should strive to have every entity on your mailing list opt-in to the list to avoid the possibility of falling afoul of the legislation.  In the event of a dispute, the onus will be on your organization to prove that the recipient falls under an exemption, or that consent was received. Violating these new rules could result in hefty fines:  Administrative Monetary Penalties of up to $1 million for individuals and $10 million for businesses.

If you have questions regarding Canada’s Anti-Spam Legislation, Cory Schneider from Devry Smith Frank LLP can help you find the answers.


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