Why should lawyers use LinkedIn?

March 25th, 2015 by Meliha Waddell

Lawyers are very often puzzled when it comes to social media. Some of them simply “don’t believe in it” or they think “it might be total waste of my time” and “taking clients to lunch is what works for me”. I can understand these statements as time limitations are what every lawyer is facing each day and participating in social media is time consuming and can be quite frustrating. However, if there exists a social platform which in my opinion is worth a lawyer’s time and will help with the process of becoming social media “friendly”, I would recommend LinkedIn.

LinkedIn has changed quite a bit in the last few years; in 2012 LinkedIn had a membership of 187 million people and today there are over 300 million members using this platform. If that simple fact doesn’t convince you to rethink becoming a member, then perhaps consider some other facts about LinkedIn: their company page consistently ranks among top search engine results (a critical factor when a potential client is searching your name or the name of the law firm you represent). LinkedIn’s publishing platform is a great way to showcase your legal writing skills, connect with the people who matter to your business, build your connections and demonstrate these skills within your legal network and beyond.

Once you decide to join, there are few things to keep in mind: your LinkedIn profile is actually your online resume, and therefore should be thoughtfully constructed. Include a professional picture in your profile (not the one with you and the kids, or you on the beach); be sure to list your skills as people will be endorsing these skills (don’t forget to do the same for other people); finally, include accurate contact info so that your connections know what’s the best way of reaching you.

Once you have created your profile, you’re ready to make connections and take advantage of what LinkedIn has to offer. How might you ask?

  • Start by looking for groups that are relevant to your business goals. For example, if you are Real Estate lawyer, join Real Estate groups. Follow these groups and participate in their conversations.
  • Post interesting, professional and relevant content in your LinkedIn profile as well as when communicating with the groups you follow. You will get noticed and may likely become a contact candidate next time they require a Real Estate lawyer or legal advice.
  • Engage in these conversations on regular basis, post links to some of your previous articles, ask for opinions and input, review your connections on a periodical basis and keep reaching out for new connections.

These are my top three suggestions for beginners but you might develop some of your own methods eventually. So, next time you have an interesting topic, have spoken at a seminar, participated in a radio show or the like, share this information with your connections and before you realize it, your network will be vast and so will your audience. Good luck!

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